- Be not confused with Calgon Carbon .
Calgon is a registered trademark of water softener, and bath and beauty products. The original product consists of sodium hexametaphosphate powder (amorphous sodium polyphosphate), which in water will be complex with ambient calcium ions and certain other cations, preventing unwanted salt formation and interference by the cation with the action of soap or other detergents. The name is portmanteau derived from the phrase " cal kiss gon e". Initially promoted for general use in bathing and cleaning, it gives rise to a derivative product that has deviated from its original composition. Today, Calgon water softener contains an active substance zeolite and polycarboxylic, which is less problematic in wastewater treatment than phosphate.
Calgon water softener was first introduced to the market in 1933 by Calgon, Inc. from Pittsburgh, Pennsylvania. Calgon, Inc. acquired by Merck in 1968 and subsequently broken up and sold. Currently, the brand is owned by Reckitt Benckiser for use in Europe as a water softener, and in the United States by the Ilex Consumer Products Group as a bath and beauty product.
Video Calgon
Company
The brands are from Calgon, Inc. from Pittsburgh, Pennsylvania, who first put Calgon's water softener on the market in 1933. In 1965, Calgon was split into:
- Calgon water softener, sold to Reckitt Benckiser. Calgonit (Completed outside continental Europe) is the brand name of dishwashing detergent Reckitt Benckiser sold in Continental Europe.
- Calgon's bath and beauty products, were sold to Coty, Inc., and later acquired by Ascendia Brands on February 9, 2007. Ilex Capital of Annapolis, Maryland purchased product lines and rights on behalf of $ 4.2 million at 2008. Brand operation became part of Ilex Consumer Products Group LLC. In 2013, private equity firm Yellow Wood acquired Ilex Consumer Products Group; Calgon is now part of their portfolio company, PDC Brands.
- Calgon Carbon Corporation, acquired by its management in leveraged purchases in 1985 and published in 1987
- Calgon Water Management, sold to China China Clays in June 1993 for $ 307.5 million euros
- Calgon Vestal Laboratories, sold to Bristol-Myers Squibb in November 1994 for $ 261.5 million and then to Steris Corporation in 1996
Maps Calgon
Ads
In the popular culture of North America, Calgon ads have produced some popular slogans and/or definitions, which have been referenced in many songs, television shows, and subsequent films.
Calon, take me away!
This ad is for Calgon bath and beauty products.
In this ad, a woman wearing a hairy pink robe is seen in a chaotic house scenario. As the tension escalated, he uttered the slogan "Calgon, take me away!" The next scene shows him relaxing in a quiet bathroom.
"Ancient Chinese Secrets, huh?"
A set of ads from the early 70s that lasted for years was for Calgon powders softener for the laundry. They were placed in a Chinese laundry somewhere in Anytown, USA.
A Caucasian female customer at the counter (American actress Pamela Wiley) asked "Mr. Lee" (played by Chinese-American actor Calvin Jung), "How did you get your t-shirt so white ?" He put a finger to his lips and said, in a light Chinese accent, "Ancient Chinese Secrets."
The scene shifts to Mrs. Lee (Japanese-American actress Anne Miyamoto) in the back room, who overhears her husband and says - in a flat Midwestern accent - "My husband! Some heroes! This is " Ancient Chinese Secrets "- Calgon!" Madame Lee later praised Calgon's new formula, stating that when added to rinse water, it helps make the clothing 30 percent cleaner.
The new customer will come out of the laundry when Mrs. Lee appears around the door frame and calls her husband, "We need more Calgon!" Customers turned and challenged Mr. Lee: "'The Secret of Ancient China,' yes?" Mr. Lee smiled shyly and shrugged.
In other countries
Calgon water softener advertisements in the UK, Ireland and throughout Europe (including Italy) promote products solely on the basis of a washing machine savings from damage rather than any benefit to underwear in washing, even though the products sold are identical to those in the United States. This difference is taken into account by the prevalence in European household washers with intrinsic heating, which elements benefit from the prevention of boiler scales.
In Portugal, Calgon's ad jingle is the most popular, for nearly 30 years.
In Italy, from 1965 to Spring 2008, Calgon was called Calfort .
Criticism
In May 2011 a study by Mana? Magazines show that there is no evidence to suggest that the washing machine lasts longer when treated with Calgon under "normal" washing conditions. Calgon questioned this. In October 2011, the Dutch TV program TROS Radar also concluded that Calgon water softeners were not required under "normal" washing conditions for Dutch customers.
In popular culture
The slogan "Calgon, take me away!" has been referenced in a number of forms of entertainment.
- In the episode "Gilmore Girls", "Lost & amp; Found," Lorelai murmured quietly after Luke revealed that he escaped from the madness that surrounded his nephew, Jess by watching hockey at a restaurant on a toaster-sized TV.
- "Shake It Off," 2005 by recording artist Mariah Carey. The chorus included the lyrics "Like Calgon ads/I really have to get out of here/And go somewhere..."
- The song L7 ("Diet Pill" contains the line "Calgon can not take me away"
- Episode 1996 Mystery Science Theater 3000 features the Space Mutiny movie. Mike and Bots parodied the character's name Elijah Kalgan (pronounced "Calgon") many times; for example, say "Kalgan, exhale me!" after he took another character.
- This slogan serves as an inspiration for the Dixie Chicks song "Cowboy Take Me Away".
- In the episode "Bundle of Joy", Geoffrey uttered the slogan after being overwhelmed with many different requests from the family in daydreams. He recited the slogan again during the final credits of the episode.
The slogan "The Secret of Ancient China, huh?" has also become a reference in a number of forms of entertainment.
- In the 1993 film Wayne's World 2, Wayne was sitting on the bed of his girlfriend when they started talking about laundry. Wayne asked how he got the laundry so clean. Casandra, played by Tia Carrere, said "This is an old Chinese secret." Wayne, played by Mike Myers, said, "The Secret of Ancient China, huh?" looking directly into the camera with a box of Calgons in his hand. Saturday Night Live parodied an ad with Jackie Chan (the show host) in May 2000. The commercial parody was played as the original, except the customer was a man (played by Chris Parnell) and after he said "The Secret of China Ancient, huh? ", Husband (Chan) attacked him and said," You tell anyone his secret, you dead man ".
- In the Arrested Development Sword of Destiny episode, Lindsay recommends a Chinese herbal shop called Ancient Chinese Secret to his brother, Michael. Michael and Tobias responded, in unison, "The Secret of Ancient China, huh?"
- Indie band Clem Snide has a song called "Ancient Chinese Secret Blues." The last lyric of this song is "Calgon, take me away".
- In an episode of Family Guy , after burning the Mort's pharmacy, Quagmire is stressed out of the guilt Peter says "Calgon, take him away!" In the next scene, we see Quagmire lounging in the bathtub in the bubble from where he got up and said to Peter, "It does not help that makes it worse!" and we only see floating bubbles. They never explained how they got Quagmire. In a previous episode, the family visited the United Nations building in New York and Stewie saw a computer belonging to a Chinese delegation and said "Silo missiles are hidden behind the Great Wall? Ancient Chinese Secrets yes?"
- In Barenaked Ladies song "Crazy ABC's", from their album Snacktime! , Ed Robertson says that "X is for Xi'an, an ancient Chinese city, true." Steven Page replied, "Ancient Chinese city, yes? My guitar player, whiz."
- In the Futurama episode "A Leela of Her Own," the owner of the Cygnoid pizza shop parodies this ad. When Fishy Joe's owner Joseph Gilman asked how they made the pizza crust so fizzy, Cygnoid's husband said, "Uh uh uh, ancient Cygnoid secret!" To which his wife replied, "My husband, some hero! Here it is" Ancient Cygnoid Secrets, "and he produced a live bee bottle.
- In Kanye West's "Gone" song from his 2005 End of Registration album, the Consequences of Referencing the product in the fourth verse "And because we used to bubble like a tub full of Calgon"
Incubus album S.C.I.E.N.C.E. including a song titled "Calgone". It tells about the worst day of the narrator, including incidents ranging from being pulled by the police to being abducted by aliens. The lyrics include the phrase "Thank goodness for the bath and foam."
References
External links
- Calgon's water soluble site Reckitt Benckiser
Source of the article : Wikipedia
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