Direct Travel Insurance (TID) is an Australian travel insurance company headquartered in Sydney, Australia for Australians and New Zealanders traveling domestically or internationally. The policy is regulated and managed by Cerberus and is secured by a particular underwriter at Lloyd's of London. TID was established in 2005 and is part of the World Wandering Group, a network of companies including World Nomads that supply and serve customers with travel services.
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Operation
TID runs all its operations from the World Nomads Group office, located in Sydney. By 2015, the World Nomads Group was acquired by private nib of health insurance for $ 95 million. Along with travel insurance, TID also provides travelers with a unique travel app called Tripwise that allows travelers to access policy information, safety advice, travel guides and phrasebooks, from their mobile phones.
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Social awareness
TID is also a member of The Footprints Network, a charity aggregator that provides online merchants with an easy way for customers to donate to local and international charities. Through the Networking Network and donations made by TID customers, TID works closely with The Fred Hollows Foundation to help people see the world. improve the health outcomes of people in Australia and around the world. In 2014, TID sponsored a group of 20 students from Sydney Mosman High School to travel to Cambodia to work with the Tabitha Cambodian charity as part of their high school graduation ceremony. With TID support, the students raised $ 50,000 and were able to help rebuild 32 houses in Kampong Chhnang Province.
Awards
TID won the CANSTAR award for 5-Star Luxury Car Insurance in 2014 and was voted Favorite of the People in the People's Choice Awards MOZO 2015. TID won Best Creative Execution at the Outdoor Media Association 2014 Quarter 4 to wrap unique buses featured in advertising campaigns 'Just a TID' 2014 them.
Media appearance
TID is often used by Australian publishers including News.com.au, Sydney Morning Herald Traveler and The Australian as a resource for travel-related reporting. TID travel security experts also appear on Australian TV programs, The Today Show and 7 News Sydney.
Ads
In 2014, TID partnered with AJF Partnership Sydney creative agency to introduce a new advertising campaign aimed at making brands more memorable by using the 'TID' acronym. Using the slogan 'Because when things go wrong', the campaign highlights the role of TID when people have a need for travel insurance. The campaign features a variety of digital ads, and outdoor media, including bus wrappers highlighting how precarious it can be to capture public transport in foreign countries. The media campaign was purchased and placed by a media agency, Hyland Media.
References
External links
- The Direct Travel Insurance website
Source of the article : Wikipedia
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